From consulting to company-owned AI business brains
FullMarketing is now my professional archive: the consulting practice, articles, and talks. The active work continues at Arete AIOS.
For years I worked as a business consultant, marketing strategist, and coach for founders and managers. That experience hasn't gone anywhere. It's the foundation of this site. But my current focus is building company-owned AI business brains, and that work now happens at Arete AIOS.
This isn't a statement that the consulting practice has closed. It's the next chapter of the same work.
Where I've worked before
Seven areas where I most often worked with clients over the years. Open an area to see what it covered and how we worked. This is a record of my professional history, not a current offer.
Business consulting
Clarity on decisions, priorities, and the next step.
Read more →Marketing consulting
Positioning, offer, and channels that actually work.
Read more →AI consulting
Practical AI adoption — no hype, no empty promises.
Read more →Sales and marketing strategy
We put sales and marketing into one system.
Read more →Business growth consulting
When the business is stuck and needs the next level.
Read more →Marketing analytics audit
What you measure, how, and whether it's the right thing at all.
Read more →Business coaching
Coaching for founders and managers — not life coaching.
Read more →FullMarketing archive and Arete AIOS
Consulting history
- FullMarketing (here)
- Full archive: seven areas, years of experience
- Arete AIOS (active work)
- Stays here
Articles & thinking
- FullMarketing (here)
- Blog and past writing stay available
- Arete AIOS (active work)
- New writing on AI business brains
Speaking & training
- FullMarketing (here)
- Experience, topics, and booking requests
- Arete AIOS (active work)
- Not an AIOS workstream
AI business brains
- FullMarketing (here)
- Articles only
- Arete AIOS (active work)
- Active product and collaboration
How I worked
The principles the consulting practice was built on. These haven't changed.
Open conversation
I say it like it is, not what you'd want to hear.
Clear promises
What we promise each other gets done.
Confidentiality
Everything we discuss stays between us.
Mutually beneficial
Collaboration must be valuable for both sides, not just one.
If it doesn't fit, I say so
Honestly, without emotional blocks.
In clients' own words
Speaking and training
Beyond the consulting archive, I continue to run practical trainings and speak on AI, marketing, sales, leadership, and productivity.
Speaking and training →Next step
If you're looking for my active work (company-owned AI business brains), it continues at Arete AIOS. If you're looking for a talk or a team training, reach out directly.
- info@fullmarketing.me
- Riga, Latvia
- Active work: Arete AIOS