Early May 2026 · Online
VAS Lovable sandbox
~80 public-sector employees, 2 sessions of 4 hours each. AI prototyping with Lovable.dev. EU Recovery Fund project.
Read more →Training · Speaking
Training and speaking
I love sharing experience. At heart I'm a truth-seeker: before I tell anyone anything, I've already tested it 10 times, looked into the causes and consequences. That's my approach to every topic I speak on.
15+ years of conference speaking and training, from performance marketing in 2011 to AI implementation in 2026. The people I work with get finished research, not generic advice.
Why this drives me
Humanity
I love sharing experience and helping others understand things. It comes from the fact that I'm an entrepreneur at heart and in practice, and every entrepreneur I've met helped me become better. So it feels natural to give back.
Truth-seeker
Before I tell anyone anything, I always go deep into the topic. I study causes, consequences, how things actually work. Often that means checking 10 times what seems obvious.
My approach
Not just a lecturer, not just a practitioner. I combine both: content based on experience, format adapted to the audience. Sometimes a 30-min conference talk. Sometimes an 8h workshop with 100 people. Sometimes a multi-week programme for a company team.
My evolution
15 years of speaking and training split into 3 phases. In each phase the topic shifted, but the foundation, the truth-seeker approach, stayed the same.
📊
2011–2016
Performance era
Performance marketing, Google tools, data analytics. The time when Latvia was still learning what Google Ads was.
- ·Google Certified Trainer (Zurich, Dublin, Krakow, Prague, Vilnius, Mountain View)
- ·iLive international marketing conferences (organiser)
- ·RIGA COMM, RSU, RISEBA guest lectures
👥
2018–2020
Human era
I realised that behind the numbers is a person. I shifted to productivity, employee engagement, biohacking, leadership.
- ·RIGA COMM Smart HR “4 PILLARS of employee engagement”
- ·biohacking.lv meetup
- ·EBIT leadership conference
🤖
2024–now
AI era
AI-first approach. Lovable, ChatGPT, prototyping, vibe coding. What wasn't possible 5 years ago now happens in 2 hours.
- ·VAS Lovable sandbox (~80 public-sector employees)
- ·Build with AI: Riga (with Gianluca Giuliani)
- ·University of Latvia “ChatGPT in digital marketing” (75 academic hours)
iLive conference: experience from the other side
From 2011 to 2015 I organised iLive, the first international internet and digital marketing conference in the Baltics. 5 years in a row in Riga, with global-level speakers: Perry Marshall, Dave Chaffey, Simo Ahava and others.
This experience gave me something you can't learn any other way: I understand the organiser's side. When I speak at events now, it's much easier to understand exactly what the organiser wants.
It's a fantastic experience, gained only because I've been on that other side. I really enjoyed the whole experience, meeting all those people.
This two-sided experience (organiser + speaker) is my private speaker advantage that you can't get from a course. Only with experience.
Selected talks
2025-09-04 · Startup House Riga
Build with AI: Vibe-Coding Live in Riga
With Gianluca Giuliani, a 2h hands-on AI hackathon for students, founders and entrepreneurs. Participants built working prototypes with Lovable.dev in 2 hours.
May 13–14, 2026 · Zoom
miniAccelerator “How to build a profitable product with AI?”
Masterclass leader. Lovable, ChatGPT, from idea to prototype, validation.
Read more →75 academic hours · Online
University of Latvia “ChatGPT in digital marketing”
Lecturer. ChatGPT in digital marketing, Google Tag Manager, Google Analytics 4, ads, automation.
2020-10-15 · Ķīpsala
RIGA COMM Smart HR Conference
Speaker, “4 PILLARS of employee engagement”. The human behind the business numbers.
2015-11-12 · Spīķeri concert hall
iLive 2015
5th anniversary of the conference. Data analytics expert Simo Ahava as keynote. My role: organiser and speaker.
2012–2018 · 6 countries
Google Certified Trainer events
Google Ads and Analytics training at Google offices: Zurich, Dublin, Krakow, Prague, Vilnius, Mountain View.
Plus others, 20+ conferences, guest lectures and training sessions 2011–2026: RSU, RISEBA, EBIT, biohacking.lv, LTRK, Slovenia 2015 and others.
Topics I speak on
🤖
AI in business and marketing
How to bring AI in practically, not theoretically. ChatGPT, Claude, Lovable, n8n. AI Circle setup for a company. GEO in marketing.
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Business strategy and performance marketing
Positioning, growth, AI integration. Google Ads, Analytics 4, marketing systems.
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HR and teams
Employee engagement, recruitment, onboarding. Accountability systems. Based on “4 PILLARS of employee engagement”.
🧬
Biohacking and personal growth
How an entrepreneur works with themselves. Physical discipline, cognitive performance, ARETE philosophy.
💻
Vibe coding and Lovable
How a non-coder builds a working prototype in 2 hours. Safe-environment principle. Outcome > process.
Formats
Conference talk
30–60 min, usually LV or EN. Conferences, seminars, corporate events.
Training workshop
2–8 h, hands-on format. Up to 100 participants. Online or in person.
In-house team workshop
Tailored to your company's needs. Topic, format, length by agreement.
AI Circle setup
Systematic AI implementation for a company or educational institution. Multi-week programme.
Conference talks by agreement. Corporate training depends on format and scope.
In clients' words
Want me to speak at your event?
Just write, and we'll align time, format and topic.
In the description include: what event, how many participants, planned date, what you'd like me to talk about. From that we see whether it's a fit.
Or write directly: info@fullmarketing.me