Working with MiniAkselerators: AI lectures and a masterclass
In spring 2026 I worked with Mikus Losāns and MiniAkselerators in two formats: AI lectures inside the University of Latvia digital marketing course, and a masterclass on how to build a profitable product with AI. This is the story of the collaboration, the audience and the potential.
AI lectures in a UL course for ~500 participants, a masterclass on building a profitable product, and an honest look at how people are currently learning to use AI in practice.
🎥 Testimonial from Mikus Losāns
This testimonial was recorded for a Latvian-speaking audience — the video is in Latvian.
Project facts
Who is Mikus Losāns and what is MiniAkselerators
Mikus Losāns is the founder of MiniAkselerators and one of the most experienced people in Latvia when it comes to practical entrepreneurship education. For people who want to start earning with their skills, products or digital projects.
Since 2016 MiniAkselerators has helped thousands of people learn specific niches. Etsy. Amazon. No-code. Digital products. AirBnB. Print on demand. Stock investing. Each niche for the right people.
Mikus's experience isn't just theory. He's worked with the University of Latvia Student Business Incubator, Demola Latvia, startups and several of his own projects. What makes him interesting to me is that he isn't just a seller. He has a very fine feel for the audience. He spots quickly when a speaker is going deep on a topic but the audience needs a simpler next step in that moment.
Goal and collaboration
Our shared goal was simple. Give people real, practical AI experience. Not another presentation about artificial intelligence, not another vision of the future. Specific tools, specific examples, specific first steps.
Mikus as a partner brought the audience and the context. I brought 20+ years of business experience, a Google Certified Trainer background, and the past 2 years of working hands-on with AI and Lovable. The collaboration ran in two formats, which I describe below.
The practical AI layer inside the UL course ChatGPT in digital marketing
The UL course was broader than marketing tools alone. 75 academic hours, around 500 people in 20 groups. We ran the course together with Roberts Grigs, who covered the classic digital marketing foundations. My job was to add the AI layer.
What I talked about:
- AI as a thinking partner, not just a text generator
- Validating ideas before spending on ads
- Hands-on work with ChatGPT, Claude and Perplexity
- Deeper understanding of the target audience with AI
- The vibe-coding approach and how to build simple prototypes in Lovable
- Practical tasks where participants test their own ideas
The audience was very mixed. Some working marketing specialists. Some students. Some founders who want to understand AI for themselves. Some people from public-sector organisations. A wide spectrum, all learning side by side in one course.
The first lecture was too deep
After the second lecture, Mikus gave me very concrete feedback. For part of the audience my first lecture had been too deep and had gone too quickly into the psychology of how we think and how AI changes our thinking. He said 75% of the audience aren't founders and they needed to start with the product and simpler examples.
That was a good reminder. The client often knows their audience better than the outside expert. I restructured the third lecture. I started with the four levels of a product, added more concrete tool demos and less thinking theory. It worked much better. That's how it is.
What people wrote in emails after the lectures
After each lecture I got a lot of emails and LinkedIn messages. Those emails were the best signal that something had landed.
After your lecture I understood for the first time why ChatGPT's answers feel weak to me. I was using it as a Google, not as a partner.
I asked Claude about our new product following your example. In 30 minutes I got clearer thinking than in 2 weeks with the team.
I didn't think I'd be able to build anything in Lovable. I tried after your lecture. My first prototype is live on the internet.
These aren't victory reports about my numbers. They're signals that concrete practice hits harder than general context. People change the way they work when you give them something they can try the same evening.
The main lesson from the UL course
In Latvian a lot of people talk about AI, but very few show it to an audience. Slides on the history and future of AI are one thing. A live demo on a participant's actual work task is a different level entirely.
The audience needs to see the tool work. Even better when you see something go wrong and the lecturer fixes it in real time. That gives people the courage to try it themselves.
Masterclass on AI and building a profitable product
On May 13 I ran a 2-hour online masterclass for the MiniAkselerators audience on How to build a profitable product with artificial intelligence.
325 people signed up, and 92% of them chose this masterclass over a parallel one run that week by another MiniAkselerators lecturer.
I built the entire presentation in Lovable
I did this part unusually. I built the whole masterclass presentation in Lovable itself. 37 slides as a website, not as Google Slides.
The logic was simple. If I'm talking about building a working product in Lovable in 30 minutes, why would I need a classic presentation platform for the masterclass itself? The delivery medium became proof that the tool works.
The page is still publicly available: lovable.fullmarketing.me
Content built around 5 practical tasks
I structured the masterclass around five tasks for the audience. Each task asked for an answer in the chat.
- Your idea in one sentence
- An AI skill you could monetise right now
- Who you'll offer your micro-version to within 24 hours
- Your 24-hour Lovable MVP idea
- Next week: 1 idea, 1 person, 1 thing
5 data points per engaged participant. 5 moments where a person decides for themselves what to do with the information tomorrow. That's worth more than any slide content.
What I understood about the audience
The MiniAkselerators sign-up data showed a very clear picture before the masterclass even began. Most people weren't at the classic startup stage.
| Goal for the next 12 months | Count | Percent |
|---|---|---|
| Extra income | 131 | 40% |
| Start their own business | 84 | 26% |
| Grow an existing business | 60 | 18% |
| Build digital skills for work | 30 | 9% |
| Change profession | 16 | 5% |
66% were pre-revenue. People who haven't yet started earning. Side-hustle thinking, not startup. Three main blockers came up in the open question: lack of time, lack of knowledge, fear of taking the leap.
It completely changed how I think about this kind of audience. This audience doesn't need another big AI vision. They need a concrete first step, a 24-hour test, and an example of how a small offer can validate an idea.
What participants said
Comments from the masterclass chat and emails after both formats.
For the first time I see someone test AI on my actual idea, not on a hypothetical one. It all becomes more real.
I always thought Lovable was for developers. You showed it's for me too. I tried the same that evening.
Exactly what was needed. Less theory, more doing.
For the first time in a UL course the lecturer isn't an average consultant with slides. Your AI demo on a real problem changed how I think about my work.
Now I know what prototyping means. Until now it was a buzzword.
Why I love this
An honest reflection here, because it's also part of the story.
I've discovered that I really enjoy speaking in Latvian. Just 5 years ago most of my trainings were in English at Google Certified Trainer events. But there's something about your own language, your own audience and your own context that creates a different energy.
I love giving people information they can use the same day. Not in a week, not in a month. The same evening they open Lovable and start trying. The same hour they write a Claude prompt about their real problem.
I love seeing the moment in someone's eyes. The moment they realise that a tool they thought of as a complicated IT thing is actually simpler than a program they already know how to use.
My biggest takeaway from this collaboration isn't a single course or masterclass. It's a clearer view of how AI training should be built in Latvia right now. Less abstract vision. More concrete first steps. More live demos. More content tuned to the audience.
That's how it is. I'm here for the next conversation.
Need a practical AI or product-prototyping workshop?
If you're looking for a speaker or workshop lead for your team, course or conference on practical AI in business, start with a 30-minute call. We'll figure out the audience, the goal and the best format.
Or write to info@fullmarketing.me with a short note: audience, format, goal and preferred date.
Egils Boitmanis is a business consultant for founders and experts with 20+ years of experience in business, digital marketing, training and practical AI use. He is a co-founder of Infinitum 8, a Google Certified Trainer and runs practical AI and Lovable workshops for teams.
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