About
Egils Boitmanis
Business & strategic partner
At heart and in practice, I'm an entrepreneur. I help other founders as a strategic partner — with my own experience and AI systems — at the moments when it's time to step up to a new level. We start with clarity about life and business, then turn it into a practical system together.
My story
In 2005 I started at the Skats-S advertising agency — I was 23 and trying to understand how the marketing industry works from the inside. A few years later I began offering my services as an independent consultant. In 2010 I co-founded Infinitum 8 — which grew into one of the largest digital agencies in the Baltics. My specialty has always been results — performance marketing.
In 2018 I sold my share and started a new path. I realised one element was missing — business decisions are made by a person, not a strategy. In 2020 I started coaching training, in parallel with deep study of Stoic and ancient Greek philosophy. That's where I found the word ARETE — the ancient Greek concept of highest potential. It became the foundation of my approach.
Today I work with company owners and consultants as a strategic partner. My approach works best when the decision-maker (the owner) is still inside the business day-to-day and wants to align personal goals with business goals. Only by sorting out individual goals can we better sort out the business — everyone wants higher profit, but often the real goal turns out to be fewer working hours or finding another CEO. In other words — you can't always get what you want, but if you're lucky, you'll get what you need 🙂
My work isn't giving advice. It's unlocking a person's inner potential — and the practical execution of it in business.
📖 More about this evolution: My path to coaching
Areas I work in
🧭 Business decisions
I help founders and owners see what actually matters right now, what to postpone, and where to put real focus. 20+ years in business means I recognise patterns the founder can't see from the inside.
📣 Marketing and offer
20+ years in performance marketing — Infinitum 8, Google Certified Trainer. We look at whether people clearly understand what you offer, who it's for and why you specifically. Today also: how content and offers get found in AI systems (GEO).
💰 Sales and money
We look at where potential clients drop off, why people don't buy and what to improve in conversations, your offer or follow-up. The goal isn't aggressive selling — it's letting the right client realise on their own why they need exactly this.
👥 Team and accountability
Whether roles are clear, whether people actually pull things forward, and where you're still the bottleneck. Experience as Infinitum 8 founder (30+ person team) and as interim CEO/COO in other companies.
⚙️ Systems and processes
We organise the repeating work, decision rhythm, reports and simple processes — so nothing lives only in your head. Strategy has to become a system; otherwise it stays a slide deck, not a business.
🤖 AI in daily work
Practical AI integration — not theory about 'transformation', but concrete tools that work a week after deployment. ChatGPT, Claude, Lovable, n8n, Zapier. Founder of the AI Circle at LU, vibe coding approach for non-technical teams, and Lovable workshops for companies and the public sector.
Work experience
A short timeline — where I was, what I did.
- 2018 — presentFullMarketing — Founder
Strategic partnership with company owners and consultants — business coaching, AI implementation, ARETE programmes.
- 2025 — presentLU MiniAccelerator — Mentor
Mentor for student founders at the University of Latvia.
- 2025 — 2026Media24 — Interim COO
iGaming affiliate media group — operating rhythm, performance reporting, AI adoption.
- 2020 — 2021Efectio — Interim CEO
EdTech employee engagement platform — team building and investment round preparation.
- 2012 — 2018Google — Certified Trainer
Google Ads and Analytics trainings at Google offices: Zurich, Dublin, Krakow, Vilnius, Prague, Mountain View.
- 2010 — 2018Infinitum 8 — Founder & CEO
One of the largest digital agencies in the Baltics (30 employees). Performance marketing focus, exit in 2018.
- 2011 — 2018GoAffiliate, Digital Journey, RISEBA
In parallel with Infinitum 8 — affiliate network in Eastern Europe, a digital marketing training centre, and MBA lecturer at RISEBA.
- 2005 — 2010Start in digital marketing
First years at an advertising agency and as an independent consultant. Google Ads, Google Analytics and performance marketing fundamentals.
Speaking and events
I've been speaking and teaching for almost 20 years — conferences, seminars, corporate events, university lecture halls, small workshops. In Latvian and English. What I enjoy most is seeing how, over those 20 years, my own perception of how to talk to a room has evolved — from PowerPoint slides full of charts to stories and conversations that people actually carry home with them.
Where I've spoken and trained
Personally
The business I run reflects the person I am. If I want to be an honest consultant, I have to be an honest father, husband, friend.
Values
Health and sports
I believe health and physical form are the foundation everything else stands on — family and business included. Over the years I've taken part in marathons, a Half IronMan and obstacle races, but more important than the medals is the principle: if the system holds in training, it holds in business too.
Family
- Father of 3
- Living in Riga, Latvia
- Actively involved in my children's education and growth
Approach to life
I'm genuinely into ancient philosophy — especially Stoicism (Marcus Aurelius, Epictetus, Seneca) and Aristotelian ethics. I love thinking about how philosophy and personal growth help us become better — as humans and as leaders. It's not religion — it's an analytical frame for thinking clearly about yourself and your life.
Contact
- 📧 info@fullmarketing.me
- 📍 Riga, Latvia