What clients got
- A clear list of what's measured correctly and what isn't
- The KPIs that actually matter for your business model
- A simplified measurement setup — fewer metrics, more clarity
- A concrete plan to improve data quality and reporting rhythm
Marketing analytics audit
You have GA4, the Meta pixel, maybe a CRM, maybe some dashboards — but every time someone asks 'how are we doing this month', no one has a clear answer. Numbers disagree between systems. Decisions get made on gut feel, not data.
How I worked
- I review GA4, ad platforms, and CRM data flow
- I assess event and conversion setup
- We define core KPIs for business, marketing, and sales
- I build a dashboard structure and reporting rhythm the team can actually maintain
Next step
This is an archive record of my earlier consulting practice. My active work now continues at Arete AIOS. If you're looking for a talk or a team training, reach out directly.