Company owner
The business had grown, but there were more decisions than clarity.
01 / Consulting area (archive)
Business consulting for founders
How I worked with founders who needed to see what was holding the business back, and what to do next.
This page preserves my earlier consulting practice: who it was for, what we looked at and how the process ran. My active work with companies today continues at Arete AIOS.
- 20+ years in business
- Former agency CEO
- Worked with 100+ companies
Three kinds of people who came to me
Manager / leader
Led the team, made the calls and kept the rhythm, but things pulled in too many directions.
Expert or consultant
Had a reputation and clients, but needed a sharper offer, focus and a next step.
What we looked at
A business rarely gets stuck in just one place. In our sessions we looked at five connected areas.
Personal
How the person leads themselves and their energy. Without that, even the best strategy stalls.
Finance
Revenue structure, margins, cost discipline and cash-flow logic.
Marketing
Positioning, offer and channels: whether people understand what the company sells and why.
Sales
Lead flow, follow-up, pricing logic and exactly where potential clients drop off.
Team and processes
Roles, accountabilities, decision rhythm and where the owner is still the bottleneck.
What clients got
01
A clearer picture of the situation
02
The main brake or bottleneck
03
3 concrete next steps
04
A decision on whether to keep working together
How it worked
- 1
Short call
We started with a short call to understand what was going on and whether I could be useful at all.
- 2
Structured starting work
Several sessions within a few weeks. We looked at the business and the life areas in a structured way.
- 3
Further, if we saw the point
Some clients continued into a longer partnership. The rest left with clear next steps.
When a business needed this conversation
A lot done, but results didn't move
Days were full, the team worked, but the numbers stayed flat. They needed to see where energy actually leaked.
A team, but little clarity
People worked, but it wasn't clear who owned what and what rhythm decisions followed.
Marketing, sales and offer didn't add up
Each part did something, but together they didn't form one clear customer journey.
Who was behind the work
20+ years in business. Founder and CEO of Infinitum 8 (2010-2018), one of the largest digital agencies in the Baltics. Google Certified Trainer (2012-2018) in Zurich, Dublin, Krakow, Prague, and Mountain View.
In this practice I worked as a business and strategic partner for founders who needed a clearer next step in business decisions, marketing, sales, and practical use of AI. Today my active work is company-owned AI business brains at Arete AIOS.
More about me →Worked with:
Google
LU
VAS
Lovable
Infinitum 8
In clients' own words
After the DeepDive, for the first time in a long while, I knew exactly which 2 things to drop and which 3 to do this month. No evening chaos, no 60-page strategy.
Company owner
Services industry, Riga
Frequently asked questions
Is this consulting area still active?+
This page describes how I worked with business-consulting clients over the years. It's part of my professional history, not a current offer. My active work today happens at Arete AIOS.
How did the process work?+
We started with a short intro call, then worked through structured sessions looking at the business from several angles, ending with concrete next steps rather than another strategy document.
Who was this for?+
Company owners, managers, and independent experts who needed clarity in decisions, marketing, sales, or team. Most often 5-50 person companies.
Did it fit smaller companies?+
Yes. For small and mid-sized companies this approach often gave the clearest result, because decisions were made in a small circle and one good call moved a lot.
Where does this work continue today?+
If you're looking for my active work with companies, it now happens at Arete AIOS. If you're looking for training or a speaking engagement for your team, see speaking & training.
Where this work continues
This practice is my history. Active work with companies and company-owned AI business brains now happens at Arete AIOS. Speaking and training continue as before.