The next chapter of FullMarketing: my active work now lives at Arete AIOS
FullMarketing stays my professional archive: articles, testimonials, speaking. My active work with companies now happens at Arete AIOS.
This site has existed for several years as a place where I've gathered my path, from digital marketing and consulting to practical AI work with companies. This article is about what stays here and what has moved on.
What stays at FullMarketing
FullMarketing remains my professional history and archive. It holds and will keep:
- my professional journey and consulting-era learnings;
- articles on ARETE, AI business thinking, and lessons from the consulting years;
- client testimonials from earlier years;
- information about the public speaking and training I continue to run.
None of this disappears. This site continues to serve as a record of my thinking over time, and as a bridge to what I do now.
What has moved
The active method, what I used to call my AI implementation and business consulting work, is now formalised and continues as Arete AIOS. That means:
- the active AIOS method for working with companies;
- a cohort where I work alongside founders and teams;
- custom, company-owned AI business-brain work: a system that stays the company's property, instead of living scattered across tools and people's heads.
Why this change
The reasons are simple: focus, ownership, and a clearer system.
Focus. Over the years, the experience was spread across different formats: consulting, training, individual projects. Arete AIOS lets that experience converge into one clear process.
Ownership. I believe an AI business brain should belong to the company, not to me or to an external tool. The Arete AIOS method is built around exactly that principle.
System. Twenty years of experience in consulting, marketing, and practical AI implementation has now been turned into a clear, repeatable method, rather than staying only in my head.
What this means for you
If you've been reading this site for a while, the articles and history stay right here. If you're looking for active work with your company or team (a system that builds AI business brains your company owns), that place is now Arete AIOS.
Where to look next
The active work, the cohort, and AI business-brain work for companies now live at Arete AIOS. Speaking and training can still be found here.
Egils Boitmanis: 20+ years in business, founder of Infinitum 8, Google Certified Trainer and author of the Arete AIOS method. Active work continues at Arete AIOS.
Frequently asked questions
Where this thinking continues
ARETE is the idea. The working method for companies now lives at Arete AIOS.
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